Dan Harlacher

I just believe it still works.

He's an expert in marketing, branding, digital advertising.

He's based in St.

Petersburg, Florida.

Dan is the owner of a Valpak franchise helping businesses grow through targeted advertising and marketing solutions.

With decades of expertise in direct marketing, Dan specializes in connecting brands with the right audiences through products like the iconic blue Valpak envelope, the Valpak digital network, digital push email, and customized residential services.

in B2B solo mail campaigns.

Previously, Dan served as the vice president of network sales at Cox Target Media and held senior leadership roles at Advo, where he led regional sales strategy and operations throughout his career.

Dan has focused on driving measurable growth, strengthening brand awareness, and delivering high-impact marketing solutions for local and national businesses alike.

Today's episodes, how Valpak evolved from an iconic blue envelope into a data-driven, omnichannel marketing engine, and why combining targeted direct mail with digital precision may be the most underutilized growth strategy for local businesses today.

And Dan, let's kick some ass, man.

I love doing this kind of stuff because I'm a marketing machine and I just, I love to make the phone ring and I love the conversion cycle.

So let's just start out with a little bit about yourself and the journey where you got here.

Yeah, pleasure to be with you.

And again, happy birthday to you.

Hope you have a great day.

Great to be with you this afternoon.

So I've got about 30 years in the business.

As you mentioned, franchise ownership, corporate positions.

It's a great position to be in when you're on both the buyer and seller side of a desk.