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Dan Harlacher

πŸ‘€ Speaker
626 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

They're going to no show the meetings and they're going to say, dude, I had another fire when I'm going to be here learning.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I've got to just from this podcast, I got a list of 20 things I need to do.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I'm going to go from this podcast.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I'm going to go make a video on Loom.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I'm going to send it to three people and then I'm going to have a checkup meeting for it.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And it's going to get done and it's going to be appointment set and we're going to get it started and everything I want.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

The difference is most people that are listening are like, this is great.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I need to do this.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And then they get sidetracked and they don't follow up on the meetings.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

They never show up.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And it sucks because I was there and I'm not talking shit.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

It's just the reality.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Yeah.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Yeah.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

100%.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Yeah.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I mean, listen, we have currently we have around 35, 36,000 clients that use Valpak nationwide from the mom and pops to the big national brands.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And it's not uncommon to see north of 50 percent of new businesses churn out pretty quickly because, again, they went gut versus data or didn't take the best advice to say, I'm going to win long term if I take this information and take the advice and use the data to make smart decisions.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And so we see a lot of them, the smaller ones, churn out because they're

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

They're half in in terms of attention or didn't follow up to your point.