Dan Harlacher

And by the way, not all marketing companies are created equal.

In fact, probably 3% of them actually do a great job.

The PPC company, if you're paying 1500 bucks for SEO, you might as well kiss that money goodbye.

Somebody in the Philippines at $2 an hour to do 10 things a month for you, you're never going to rank.

A lot of companies, they put all this stuff into a package, and they're not really giving much of anything.

But you guys do a fantastic job.

I get...

Fantastic results.

And the truth is, when I started meeting with you guys regularly and listening to what you recommended and pulling away zones and adding zones and adding the plus ones and doing everything, it got better and better and better.

And I think we can continue to get better.

So I appreciate the partnership.

I'll give you the last thoughts.

Yeah, appreciate the time.

I would say, you know, to your point on marketing, whether my marketing is working or not working, what we want to do is be more holistic about the conversation.

And what I mean by that is, again, I said this before, all too often we find out that businesses are spending money on marketing in areas they don't service effectively.

Yep.

And so if you don't know where I'm servicing and not servicing, where's my online and offline reputation the strongest?

And does it align with where I can fulfill and run a lead in the ample amount of time?

And then I've got people trained up then to take that lead, convert it, upsell it.

All of the operational side of the business equation needs to align effectively with the marketing side of the equation.