Dan Harlacher

And finally, Dan, you know, we talked a lot and I know this it's a lot to kind of digest because.

I remember when I started getting really into attribution and just UTM parameters and understanding exactly, I got 7,000 call tracking numbers.

And now we use Power BI and we've got this data analytics team and financial engineering team that just literally like, I started loving this stuff.

I really do.

And it's confusing.

I think a lot of people probably listen to this and they're probably saying, man, this is a lot.

But you guys kind of carry the load.

I mean, I'm not sitting there.

You just enter it in and you got these algorithms and this advanced AI systems that just spit out what to do next.

So if you're confused, I think you guys should just call these guys.

My job, I just, Dan, I get so many people that are like, my marketing is not working.

And I think you guys could help them.

And I think you could give them the answers they need, but you gotta pay attention.

The biggest advice I'd give before I give you the last note here is it's easy to blame advertising.

It's harder to blame the cancellations and the non-bookings and the non-follow-ups and the no rehash team.

And you're not doing anything to train your people.

And you don't have a brand that really stands out against the noise out there.

And marketing gets blamed for a lot of stuff.

And I think it's BS.

And I don't think it's fair for a lot of companies out there.