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Dan Harlacher

πŸ‘€ Speaker
626 total appearances

Appearances Over Time

Podcast Appearances

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

One thing, if we're going to do a discovery, and discovery is we've got the right questions once we know the business and the vertical.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Again, 35,000 plus clients later, we know home improvement.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

We know home services.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

So we can draw on our expertise of what we know to be true in the vertical and say, here are the winners and the successful operators.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

What questions do you have that we can align to that with the support of what our knowledge and expertise brings to bear?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And then talk about where are you at in your business startup or your business journey to say, here's maybe the one, two, three building block steps to get you going.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And Dan, what's the best way to reach out?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

So if you don't have any ValPak contacts in your Rolodex now, reach out to me, dan underscore harlicker at valpak.com.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

I'm happy to take that inquiry on email and I can move very quickly to connect you with a local media consultant or any one of our data or research folks to get a conversation going with you very quickly.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Is there any books that have changed your life when it comes to business?

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Uh, yeah, I mean, going back in some of the earlier days, uh, uh, some of the motivational books and there's a lot of them, but I think one of the, one of the other cool things I did as a business owner back in the day is I joined EO entrepreneurs organization, and there are local chapters or affiliates pretty much in any city, anywhere, USA, uh,

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And so when I joined EO or Entrepreneur's Organization, it was a coming together of small lookalike business owners in revenue, but very different in business types.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And so when I went to that group and joined that group, the insights in the exchanging of ideas, I was a nobody rookie trying to figure out what the hell have I just done starting a business.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And here I am with four or five people that have been in business for years and have been very successful.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And so very quickly, you could see there are a lot of consistent fundamentals that

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

That say, whether you're selling widgets or any product or service, there are going to be some core fundamentals and disciplines that will be the success in terms of how well you succeed and how quickly you succeed and starting your business up.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

Listen to those people.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

The insights are priceless.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

They're invaluable learnings.

The Home Service Expert Podcast
Why Direct Mail Still Dominates Home Service Marketing (Dan Harlacher)

And when you when you create those relationships with those partners, and I'm sure there's other groups that may look like that, that is probably the best advice and motivation that I would suggest to anyone out there.