Dan Harlacher

So...

You know, I know a lot of business owners and they blame marketing.

There's so many options now.

TV, radio, billboards, get your trucks wrapped.

LSA, BBC, mailers.

It just goes on and on and on.

You can do, you know, the OTT.

There's all these things.

Let me ask you, what problem does Valpax solve better than anyone else?

I think what we have the ability to solve is when we align to the right lookalike audiences after the analysis work is done,

we are able to solve the, are you meeting or not meeting my KPI target?

We want to build programs that are going to deliver a cost of marketing number, a ROAS number that's going to meet or exceed your needs.

And so we become a viable part of your medium mix.

We're driving incremental growth in new customers and or new sales.

And we know the customers out there are not one-dimensional.

There is this integrated media engagement by consumers.

And so whether I'm touch one or touch three of getting that lead to engage with you or to your website, we are a valuable and viable part of the solution now to make sure we don't leave that untouched consumer behind where they didn't have the traditional versus the digital option to react or engage with you directly.

Why does direct mail still work in today's environment?

I mean, Google gets most of the credit.

We know that.