Dan Harlacher

The LLMs are growing.

But, you know, I still think when everyone's saying AI over here, it's like a magician.

We should be looking over here.

So what are your thoughts?

Right.

So like it or not, or regardless of what your perception is, the mailbox is sexy and it's sexy for a couple of reasons.

A lot of the consumers that are true net sales purchasers of products and goods and home services and home improvement, they're aging up.

They're 60, they're 62, 65 and older.

They're the homeowners with good solid credit.

They're the homeowners that are looking to say, what is my next home improvement or home service need?

And that 60, 62, 65 and up age group

They engage and they get involved with traditional media.

They love going to the mailbox.

They look inside and see what's in there.

And that is another trigger that excites incense and turns that consumer on.

When we look at the home services and home improvement sector just in the last 12 to 16 months,

There are certain lifestyle segmentation groups we look at.

One of those segments is gray power.

Gray power is a lifestyle life stage segment that's 65 up with a above average median income nationwide.

That one sector alone across many different brands across the country is moving up higher and higher in the index ranking.