Dan Harlacher

So that tells us the group of consumers that are buying goods and services, regardless of the environment right now economically, those folks are aging up and they welcome and look for traditional media.

They welcome print in the mailbox and they go to the mailbox to see what else is in there to save and what's going to excite me to pick up the phone and call or make a purchase.

I love it, man.

I've gotten great results with you guys and I've got great attribution.

And when I started doing monthly meetings and really checking into what's working, you know, Rick, Rick takes his time.

We sit down for about an hour and our calm is unbelievably low.

But here's what's interesting.

is it's very high in markets where we just get into when we green-filled because nobody recognizes us.

And I feel like some people play this game when they do mailers of who could be the cheapest.

How do I get a better offer that's cheap, cheap, cheap, cheap, cheap?

And I stopped doing that.

I started focusing on a really clean message with my truck in it so people recognized it.

And not messy.

I don't have a million numbers on there, west side, north side, east side.

I don't have a million offers and everything that we do.

I keep it super clean, kind of like a Rolex.

It's just kind of there.

It's like there is offers.

And then I learned how people look at coupons.

They hold it with their left hand usually and kind of just go through it.