Dan Lawrence

So then environment audit, where are they at?

Get crystal clear with the goals.

And then we go through our testing batteries.

So they go to the lab, they get all the bloods done, all the comprehensive tests done that we've just spoken about.

My team then analyze the data.

They build a comprehensive report.

We'll shoot loom recordings on the report as well, just to go through every metric.

And then they start their process of, we don't overwhelm them, but step one would be doing a Zoom with me.

I cover the mindset piece.

Step two would be doing in week two a Zoom with our nutritionist, Dr. James, or not Thomas, one of our nutritionists, to build their bespoke nutrition plan.

Lots of our clients have chefs, so we can quite literally build a plan if needed there or frameworks for that individual.

We also work with meal preparation companies.

Again, we're trying to remove friction.

We're trying to remove the cognition that goes into nutrition.

oh i've got to think about this i've got to think about that we make it so simple charles that's really the key here is simplicity wins um and then you know we build the process from there so some of our clients have in-person coaches as well so we have teams all over the world in switzerland london dubai monaco where we have in-person coaches with people so it really is this full 360 degree approach but we have a very carefully curated sequence because we're very aware that if i said charles join our program and then it's 30 things you're like whoa

You know, I've got a family, I'm running a business.

This is a little bit too much.

So we are very tactile about that.

So the first intervention for us will never be just, okay, go and inject yourself with TRT.

If, for example, the client's markers are so low based on normative scores, they're so low, then we do have a team of doctors who can advise around that, but that would always be monitored throughout the process.