Dan Lawrence

did this comprehensive report for our clients where they just basically put all metrics onto a PDF.

They showed incredible graphs.

The gamification element was pretty cool with the visuals.

So we then have, we've got Dr. Peter Tierney, part of my team, who is the former data analyst for the England FA, England Football and Chelsea Football Club.

He'll analyze that and shoot a loom recording for our clients.

So it's really cool.

So that's why we moved away from Aura to Whoop.

But I tell you something, Aura now are putting a lot of money into marketing.

I think they made a big shift.

Their customer service was not great back in the day.

But I haven't got an Aura at the moment.

I do have a Whoop.

I actually don't have it on because of the training camp I've just been on.

I had Connor's Whoop on my phone.

So that's just another thing for you, Charles.

There's obviously a physiological benefit, but there's a psychological benefit.

that has to go into this as well is that the negative drawback of this data world that we live in and wearables is that some people can get in their head.

If they feel great, they bounce up out of bed, they'll look at the data and they'll be like, whoa, why am I in amber?

Why is my HRV low?

And then they start, you know, if they don't have the strong mindset, for example, where they can override it, they get in their head.