Dan Martell

I've studied, and I use that language specifically, over 1600 business books, integrated them into my life.

I've taught them to other people so I could really understand them.

Coaches are some of the most powerful ways for you to upgrade your skills, to make investments in yourself.

Because oftentimes we get coaches to help us with the transformation.

Guess what?

The transformation happens at the transaction.

I turn my teachers into mentors.

Most of the authors who are still alive that wrote the books that impacted my life the most, I've emailed.

Would you be surprised to find out that most of them write back?

Many of them I've met in real life now, all because I decided to take the knowledge they shared with me, acknowledge that, tell it how it impacted my life.

And it turns out if somebody has taken 25 years of their experience, put it into a book, sold it for 20 bucks, and somebody emails, messages them to let them know how it impacted their life, they appreciate that.

Most people won't make this decision because they can't see the ROI, but it's because they're not learning the right things.

I call it just in time versus just in case.

Most people learn just in case they need it.

That's like going to university.

I read books for things I need to solve in my life today.

Almost 20 years ago, I read a book called Never Eat Alone by a guy named Keith Ferrazzi.

I was an introverted software programmer.

I didn't want to talk to people.

but I knew I had to learn how to network.