Dan Smullen
speaker
110 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Dan Smullen’s voice in public audio — every appearance, attributed to the second.
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Appearances
There um sometimes as well if you're just in-house and SEO in an in a company and if you stay there, it you can be quite pigeonholed into just the SEO position.
If you want a career trajectory, you want to be looking at product and you want to be looking at like how can I be part of the the decision tree or and of of how this product is going and be more of a product manager, a product SEO manager, essentially, SEO director.
versus, you know, a specialist or an SEO working on on various different things.
So in terms of career directories in agency, if you wanna get more money or move up the tree, you're essentially going to not do SEO and you're gonna manage things.
Or if you're in house,
you really need to be looking at how can you g be involved in the the the product side of stuff.
Yeah.
bookselling.
Yeah, exactly.
Cross selling.
Yeah, so I'll I'll start with agency, right?
So I I started off with uh working as a a a small agency where I was the SEO, there was another person who was the P P C there.
and then you had another person who was the the biz dev and it was a very, very small agency.
And then I moved into Wolfgang, much larger digital marketing agency.
And we would have had fifteen, twenty SEOs on the team.
We'd had another fifty F P P Cers and
One of the different dynamics is like all the different skills that each one of those SEOs would have.
Like one SEO might be electric with link build and another guy might be like you'd learn so much technical SEO often, but from a like
It was funny 'cause my wife used to say like you're back in college when you're in agency because you're you you guys have like the best like Fridays we had hammocks in the the office, we had VR rooms, like it was cool.
Like Wolfgang was cool.
Showing 61–80 of 110 · page 4 of 6
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