Inhouse vs Agency SEO options
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
18 min
3 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
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Welcome to the Voices of Search Podcast and I Hear Everything production. In this podcast, we'll share the news, knowledge, and strategies you need to navigate the ever-changing world of SEO. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Jordan Cooney.
Hello, SEOs. My name is Jordan Cooney from Previsible. And this week we're going to be covering a range of topics, including different approaches to building and managing your SEO teams. Plus, a little real-time SEO in the news and gambling industry. Joining me is Dan Smollin, who is the head of SEO at Bettsburts Media and Technology Group, a company that provides crowdsourced sports gambling content, social media advice, and user analytics. analytics on a centralized platform so users can make better bets. And today Dan and I are going to discuss in-house versus agency SEO. Okay, here's my conversation with Dan, the head of SEO at BetSpurts Media and Technology Group. Dan, welcome to the Voiceless Search podcast.
Hi, Sorry, great to be here.
Yeah, likewise. It's it's exciting to be with a fellow SEO who's got a wide range of experience. You know, I don't have nearly as much agency experience as you do, but this is a really fun topic of talking about this in-house versus agency function and what that really means, what that means to the SEO industry. I want to just start off by getting your perspective on these two functions and roles. or or or options in terms of how you might look at your SEO career.
Yeah. So let's just take the obvious, right? So there is no qualification to be an SEO. Anybody could call themselves an SEO. You could be twenty plus years in experience and only do black hat SEO or whatever and call yourself an SEO or you could be fresh off the books and do like Neil Cattel's course and and you're an SEO, right? So like basically there's no certification. So I would say the best degree masters in SEO is agency. You you get your hands wet in all sorts of different uh encounters, problems and you also get different minds to throw ideas against your when you're in-house you're basically in-house based on whatever the company is. So if you're in-house in say LinkedIn, you're B2B, right? Straight off the bat.
But if you're in-house in say Macy's or something like that, like you're e-commerce, right? So your skill set is is entirely different. Whereas when you're in an agency, you could have a it could be whoever the the agency wins as a client could be your your client and you could have the most boringest client ever or you could have the most exciting client that you're super passionate about. So th I would say that's the the the key difference between the two.
Yeah, no doubt. And I mean, I think that's the the beauty and the challenge, right, about the agency role is that sometimes you just don't know who you or what you're gonna work on, right? But that's also like the biggest opportunity because you get to see under the hood. you know, excuse the analogy, but you get to see under the hood across all these different organizations how they function, how they operate, how they measure performance, how they think about their businesses. And that gives you a ton of skills as you maybe move up your career and you know progress your career.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–5:10
2
What is the overall focus of the In‑house vs Agency SEO discussion?
5:10–10:52
3
How does Dan explain the lack of formal SEO certifications and its impact on careers?
10:52–13:05
4
What are the key differences between agency and in‑house SEO roles?
13:05–16:20
5
How does agency work expose you to a variety of industries and skill sets?
16:20–18:19