Dan Smullen

speaker

110 appearances 1 recordings 1 series first heard Oct 2024 last heard Oct 2024

Dan Smullen’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Inhouse vs Agency SEO options · 4 Oct 2024 podcast

Highway miles to the gallon.

Ford

Hi, Sorry, great to be here.

Yeah.

So let's just take the obvious, right?

So there is no qualification to be an SEO.

Anybody could call themselves an SEO.

You could be

twenty plus years in experience and only do black hat SEO or whatever and call yourself an SEO or you could be fresh off the books and do like Neil Cattel's course and and you're an SEO, right?

So like basically there's no certification.

So I would say the best degree masters in SEO is agency.

You you get your hands wet in all sorts of different uh encounters, problems and you

also get different minds to throw ideas against your when you're in-house you're basically in-house based on whatever the company is.

So if you're in-house in say LinkedIn, you're B2B, right?

Straight off the bat.

But if you're in-house in say Macy's or something like that, like you're e-commerce, right?

So your skill set is is entirely different.

Whereas when you're in an agency, you could have a it could be whoever the the agency wins as a client could be your your client and you

could have the most boringest client ever or you could have the most exciting client that you're super passionate about.

So th I would say that's the the the key difference between the two.

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