Dan Smullen
speaker
110 appearances
1 recordings
1 series
first heard Oct 2024
last heard Oct 2024
Dan Smullen’s voice in public audio — every appearance, attributed to the second.
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Hmm.
Yep.
Great question.
So
If we were to f uh take that question like in-house versus agency and if you're a beginner, right, if you go directly into in-house, you might be segmented into whatever that company does.
So for example, if you start off with a like a B2B small e-commerce or whatever, real sm small, you'll never get that um say B2B lead gen experience.
It'll be all e-commerce.
Okay.
The other challenge as well is like if you go into that space.
You may have spent three, five years in that space and you'll never have like experienced all the different facets and niches that's within SEO.
And a lot of times that can actually help you with your in-house career.
So a lot of things that I learned in agency, I was able to take forward into in-house.
So for example, one of the biggest challenges in in-house is working with development teams, right?
It's working with you know stakeholders, uh key decision makers.
Yeah.
CEOs, the the people who call the shots, right?
So when I was agency, I got a huge experience like you know, at the pitch stages, you know, at like speaking directly to CEOs, CMOs.
And then I got the experience of
you know, working d with development teams that were another agency, you know, so you really have to sell the SEO strategy because essentially what you're doing is you're eating into their errors to work on your SEO fixes.
So
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