Dani Grant

speaker

74 appearances 1 recordings 1 series first heard Jul 2024 last heard Jul 2024

Dani Grant’s voice in public audio — every appearance, attributed to the second.

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The Startup Ideas Podcast · Silicon Valley founder shares 3 of her best 150+ ideas · 24 Jul 2024 podcast

And so having multiple paths for someone to change their life and impact the world positively is a really, really great thing for everyone.

Yes. So you've heard like first. Well, you you are the you are the champion of this. It's like first time founders like over focus on product and second time founders know to focus on distribution. I think that that product here is not the hard part. It's the distribution because you both have to build trust in your quality, but also you need to find people at the right moment. to sell this.

And so I think the first thing you do is you just start by building your own distribution, your own platform. And you do the things that like you, Greg have been doing, which is like, start the podcast, start the newsletter, tweet every day and like build trust as the person who gets what this role is.

Oh, it's so good.

I have a counterpoint to this.

I believe that that would work, but I wonder if it still works well in like 2025. And the reason for that is I think people are moving away from trusting anonymous accounts to trusting people. And here's an example of that. We're hiring right now a role that I wish there was a K-pop factory for, because we're going to spend the next 10 months searching for this like unicorn person.

And this is a designer to lead a growth team. It's just such a specialized role. And you need someone very, very senior who's super thoughtful and like It's a hard job to hire for. So there is a website called Growth Design that has a ton of these case studies and the case studies are so awesome. It's a great website. I've spent hours on this website. Also, there is this woman, Kate Syuma.

She was an early growth designer at Miro. She's since left and started a consultancy, but she's like started a podcast and newsletter and she like writes on LinkedIn a lot. When I was looking for this person originally, I didn't reach out to the growth design team to find a hire. I reached out to her to see if she knows anyone.

And so there's something about people that might be better at getting just inbound interest.

Okay, here's another one. Before a startup is ready, actually, let me start with the title, which is like Bounty Program for Dev Evangelism. Before a startup is ready for the first dev evangelist hire, they need to write docs. They need to write starters, like tutorials. They need to create like starter GitHub repos, videos.

There's a ton of dev evangelism that needs to happen even before you have the capacity for a full-time hire. And it usually falls on the founder who has a lot of other stuff they are doing. And at that moment would be very happy to pay someone to do like a 95% good job on the basic stuff that they need to get started.

You could imagine a bounty program where junior developers all over the world are like, oh, great, this startup needs a getting started tutorial. This startup needs how to use their tool with Zapier. And just one by one is able to contribute.

Fiverr?

Yeah, I think that's right. I think that the hard part about this is, as a founder, honestly, I'd pay a lot for good quality work, but I wouldn't pay a lot for bad quality work that we'd have to redo. Right.

And so the benefit of a dedicated marketplace for this over a Fiverr is that the reviews can be tailor made to the platform and they can just have a really high bar the way that like Uber has a high bar for drivers or Airbnb for places.

I think this is. a cash flow profitable business. And I think it gets even more profitable over time, just given the decline of the cost of producing software. Right now, you may even need to hire a developer to build the platform and all the features. But pretty soon, if you've seen Vercel's v0.dev, it will design and build it for you. Just fast forward a few years.

And so then it's like, okay, you're one person, you can run this thing.

Well, it is pure magic. And what it is, is it's AI that builds the website for you. So you say what website you're looking for and it will generate it the full thing.

It's so awesome because it's such a preview of how the future will be. Like today, if you need some sort of service, you have like a whole company to create that service. Like how many engineers work at Yelp? But in the future, there will be some sort of public database of things. And then when you want the service, it can just be automatically generated for you in that time.

And like, that's not five years out, but maybe it's a hundred years out or 50 years out. I don't know. But like when I see vZero, I'm like, oh, cool. The future is arriving soon.

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