Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, those are and like, you know, you could sit there and describe in a whole paragraph of like what you're looking for.
And, you know, you might get recommended a shoe you've never even heard of.
You know, there's not there's more than Nike and Adidas, you know.
Um, I would say in terms of content creation, we still do human created content and
You know, I'll tell you, I think for some brands it can work to do like a little bit more of a hybrid.
And I'm not saying like you could definitely use it um, you know, for optimizations and things like that, but um because our audience is so technical, you know, we need to make sure that everything is like really reviewed by experts, right?
So like this is not something about like, you know, the best places to hike in Denver where like there's only so many places to hike and you know it's gonna be so
Similar.
So, you know, that we're still, we're still doing, you know, human elements.
We've definitely explored, you know, using AI, but it's not, I think, still not quite there for us, um, especially as a more technical audience.
That being said, you know, AI workflows really come into play for things like topical.
I actually just before this call, I was uh working on topical map with um, you know, uploading our Google Search Console data.
having it go through refined patterns, you know, where we're showing up really well, you know, where we can, you know, and and that can really guide like our our outlining process because we can actually use all that GSC data to, you know, say like, hey, you know, we're already showing up well for this, that, and that, you know, how can we leverage that and you know put it into our outlines?
And then we can pass it off to, you know, our product teams.
you know, who have their own campaign writers and things like that and that, you know, they can actually write the articles.
Yeah, we're looking at impression data and showing like, hey, like
You know, where are we showing up?
Well, so if something's like, oh, we have five impressions or something, well, that's not really, you know, we're not seen as super relevant for that.
But if we have a thousand impressions or something, well, okay, maybe it's just the case where like we don't, you know, we have five different articles that are on page eight for this term, right?
But like we don't have a dedicated article.
Showing 241–260 of 292 · page 13 of 15
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