Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Appearances
You know, we weren't seeing that before.
And
These are really high-intent people that convert really well because they've already, you know, talked to an AI system, they've already done their research and they're kind of ready to purchase at this point.
So, you know, to the example of like Subaru, well, yeah.
I mean, if somebody was looking for, I say, hey, you know, I need a new car and like I love to go on road trips and camping, you know, what are some good models?
You know, blah, blah, blah.
And then they keep coming across Subaru.
Well, yeah, I mean, they're pretty prominent.
time to go, right?
By the time they and then they're gonna go to Google and just type in, you know, best Subaru for car camping or whatever.
And that's a branded search, right?
They already know they want a Subaru at that point.
Yeah, exactly.
Oh, absolutely.
I mean, to your point of the grill marketing, it's probably the biggest opportunity for especially smaller brands since TikTok, I would say, where like, you know, if you're a small brand, we're like maybe wouldn't be able to compete super well in, you know, Google search in traditional Google search, because of, you know, okay.
brand is like one of the biggest elements and you know who competes on especially on like larger keywords.
Well now you can show up for all these like more niche conversational queries where like, you know, that was that wasn't an opportunity for you before.
Just like in TikTok where there's like the for you algorithm where like if you're a tiny creator, you know, you can get a you can get traction just by posting things that are really relevant to what, you know, people have already searched for.
Oh, definitely.
And I mean, you know, with running shoes, for example, there's a huge difference between like running shoes for marathons or running shoes for someone who takes a one mile run each morning.
Showing 221–240 of 292 · page 12 of 15
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