Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Appearances
So, you know, what do you do?
Well.
Okay, I mean, people don't need to click on a website now to define master data management, right?
Um, but they might be looking for like, you know, what are the use cases for master data management in generative AI?
Like that's an example of an article we created and like that's more specific, you know, that that might require more research than like an AI generated summary, right?
So like, you know, we've seen pretty good click-through rates to an article like that.
So that that's just like one example of, you know, it's our job, I think, um, not just to, you know, educate on the super high level, like, you know, it's like every every website is almost like a publication or like an encyclopedia, even if it was like not necessarily, you know, like the glossary trend and all that.
But now it's like uh, you know, we're we're there to influence the purchase decision.
And to your point too, like the more you come up, like a TV ad, like let's say um, you know, you need a
New car, right?
You know, you'll need it eventually, but your car is fine, but you know you'll need one in a few years.
But if you saw, you know, a hundred ads for Subaru in the last two years about, you know, oh, this is the safest car.
And like, oh, I know I'm gonna have a kid and I need a safe car.
And then that's top of mind for you when you make the purchase decision, even though.
You know, you can't attribute that as like, oh, somebody clicked on a thing and then they gave their email and then they were contacted by a salesperson and you know, the the classic kind of like software model, you know.
Definitely.
And and to your point, you know, search is inherently it's already becoming more conversational.
And, you know, I think it's only going to continue as, you know, AI mode gets rolled out more broadly into Google.
And, you know, people are starting to, you know, use Chat GPT search now.
You know, like we we've seen in our performance metrics for the first time getting like, you know, significant amount of referral traffic from Chat GPT this past quarter.
Showing 201–220 of 292 · page 11 of 15
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