Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Appearances
you know, data integration metrics, et cetera.
You know, now we're like, okay, well, we actually get a lot more searches for like Informatica data integration as opposed to just like the generic head term.
So like how can we leverage that, right?
Like what kind of content can we put out when, you know, it's a branded SERP?
So like we can control what's shown to some extent.
So I I think that's the real opportunity where people are doing their research.
research out they're not going to Google for the research stage.
They're going to Google when they already have some level of decision making.
Oh, absolutely.
And I think as, you know, as SEOs, like our job is to evolve to that, you know, changing user behavior where people are not going to Google for the research stage.
And if they are doing any level of research, um, you know, an AI overview is likely answering that for them.
So, you know, there's just no you're not giving the incentive for these like large head terms that in the past, you know, you would pick, oh, well, you know, this has good volume.
You know, like we can rank for this, you know, write some derivative content, et cetera.
But now like nobody I mean, I'll I'll give you a great example.
We have an article on like what is master data management, you know, that's another um, you know, another big thing, um, product area for us.
So
No, I think we're still ranking like, you know, definitely like in the top three for that.
You know, that's been really consistent.
Yet clicks are down, you know, year over year to that about, I don't know, half maybe to that article, because it's and you know, we're we're featured number one in the AI overview, except like there's nothing else you could do from an SEO perspective.
But yet, you know, you see your metrics tumbling.
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