Daniel Horowitz

speaker

292 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Mastering AI Search with Topical Authority and Links · 15 Sep 2025 podcast

So it's much

harder to track those performance metrics.

And I think the whole digital economy has always been based on the idea of like, you know, what get measured gets managed.

And that's no longer the case.

Yeah, I think the big shift we've had to make is um definitely looking at it more from like a visibility perspective.

You know, there's been this kind of like I think uh Arefs had an article about this a while ago, like the great decoupling between like clicks and impressions, where, you know, I mean we we've seen this consistently in our um data as well, is you know, um clicks are down and impressions are up.

So what does that really mean, right?

Does that mean that you're actually

showing up so many more times or does this mean that like brand search is up?

Is it a combination of those?

You know, we we've definitely dug into this.

And I would say it's a combination of that that you know Google itself is being used as an increasingly navigational.

So yeah, like our impressions are up a lot.

But how much of that is brand?

I mean definitely some, not saying all of it by any means, but um, you know, so we can take that, you know, if there

There's increased interest in that brand.

If people are finding out about our brand through other channels, then what can we do to leverage that?

You know, instead of allowing, no, like I'll give you a good example.

Like, you know, one of our main product areas is like data integration, right?

So, like something like in the past, you would write, say, like a what is data integration article, you know, have a few, you know, derivatives of that, like, you know, what's a data integration strategy?

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