Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Appearances
know whatever CEO goes on, you know, Bloomberg writes her fortune magazine, et cetera.
So like that element is already happening to some degree.
So we don't have to do too much.
I mean, we do some link building, but um we don't have to do too much on that level at least.
Oh, absolutely.
And it's and that's where the cross functional component comes in.
Cause if you don't have those relationships with people, you're not gonna know what's going on at every level.
You know, it's like I'm the only SEO at the company, right?
So like if I don't advocate for myself and my goals and, you know, make the relationships to make that happen, then nothing gets done.
So that's you know, at the that's the real challenge at the enterprise level for sure.
Yeah, I mean, I would say the bones are still there, right?
Like you want to take a topic, you know, you want to cover it from a few different angles, you know, a few different points of views, you know, not just, you know, sure, obviously you're using keyword data to guide that, but ultimately, you know, you're trying to write about things that um, you know, you think your audience is interested in.
And you know, you want to internally link those together.
So that's you know, that's the basic building blocks of topical authority.
But then
Then there's this element of like you can't really track it in the same way that used to be, right?
Like used to just be able to go into you know Search Console or you know, we use Adobe Analytics and get like pretty precise performance metrics, but now not so much, you know, because of AI search, you know, it's not even Google themselves doesn't provide um information on like AI overviews, you know, AI mode, etc.
So I I almost feel like
In a way, we're kind of going back to like, you know, like pre-digital marketing, where like, you know, topical authorities like a billboard or something where you know you're trying to put it out to, you know, as many relevant people as possible, you know, with with topical targeting and you know, content clusters and everything like that.
But you're not going to be able to measure, hey, like, well, you know, a hundred people clicked into this and you know, 20 people gave their email or whatever, you know.
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