Daniel Horowitz

speaker

292 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Mastering AI Search with Topical Authority and Links · 15 Sep 2025 podcast

You know, what what search terms uh are showing up?

You know, maybe they're not keywords in the traditional sense, like you would go into SEM rush, but um

You know, these could be really relevant to your audience and in AI search, you know, everything's so personalized.

So, you know, that can give you a great idea of things to optimize toward, you know, new net new content to write.

I mean, we just built uh two different topical maps purely based on uh Google Search Console data and um you know, looking in, you know, working with the SMEs, you know, figuring out like, okay, like, you know, where where can we get the best value?

You know, like what where are

customers looking for, but also where we already doing decently where there's not a huge lift.

So I would say that to me, that's um, you know, pairing that expert insights with our own first party data has been um the biggest lift.

Yeah, I mean, right now we do, I would say we do a lot with like webinars and things like that.

So YouTube is is big for us.

Um because we're an enterprise data management company.

I mean, look, I'm sure our Instagram hasn't really been updated since like the late Obama era.

So, you know, like that doesn't really matter as much.

Even though, yeah, I mean, Instagram now is being, you know, pulled in search results, but you know, for an for an enterprise being

To be a company, that's not really as important.

But I would say YouTube, even some like sentiment analysis on Reddit is, you know, we're starting to explore that as well.

You know, even going to into like the data engineering subreddit, for example, you know, seeing what people are saying about us, you know, seeing how we can kind of meet those needs.

Yeah, all those off-site things matter.

And then of course, you know, there's the digital PR component.

You know, obviously, as an enterprise company, that's something we always actively do.

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