Daniel Horowitz
speaker
292 appearances
5 recordings
1 series
first heard Sep 2025
last heard Sep 2025
Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.
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Um, I've just noticed how um, you know, the more people I've gotten to know, the more people I've sat down with, the more people, the more expertise we've been able to leverage.
at the organizational level, you know, the better our results are.
And you know, because our our topic is so complex, like enterprise data management, um, it really requires like bringing in our experts to um, you know, validate and make sure our content is um, you know, up to the highest possible standards while still scaling.
Absolutely.
Yeah.
I think um often at the enterprise level, the SEO role can often be like janitorial, like you're just kind of like sitting in a closet, you know, updating some internal links, you know, optimizing some blog posts here and there.
But, you know, to really scale in the AI era, you need to do a lot more than that.
You know, fixing your meta t meta descriptions and title tags is is not enough anymore.
Um, I think the best way to look at topical authority and you know, especially when you're working at the enterprise level where you have an established brand is it's not gonna just be your website anymore, right?
It used to be like, okay, you know, topical authority was like, all right, maybe we write 10 articles on a topic, you know, we link them together, you know, we have a like a hub article and then supporting, you know, kind of like this almost like HubSpot 2011 inbound marketing style.
When I worked at an agency for seven years, that's exactly what we did for all of our clients.
But now it's like, well, you know, people could be finding you on YouTube.
So like a good example is like I've been working very closely with the social team to optimize our YouTube presence because there's a lot of different stakeholders who have uh just uploaded things in different formats and they're not optimized.
That's just one example.
And then, you know, not to mention people going to, you know, Chat GPT, Gem.
And I, Claude, et cetera, where search is just so fragmented now and there's so many different places that people can get that information.
So um, you know, it's like how do you show up everywhere?
That's that's the real uh real challenge today.
Um, well, first of all, you know, you wanna just like, you know, whether it's a small site or a huge site, you know, you wanna audit your existing content.
Um, go into your Google Search Console data and actually see like, okay, like maybe I don't have a ton of not getting a ton of clicks on this topic, but like am I getting impressions?
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