Daniel Horowitz

speaker

292 appearances 5 recordings 1 series first heard Sep 2025 last heard Sep 2025

Daniel Horowitz’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The current state of topical authority in a world of AI-generated content · 19 Sep 2025 podcast

Um, it's still a little buried in the AI overviews.

So like you're not going to really know, you know, from honestly, like that extra click might as well like be Mount Everest to like the regular user.

It's too much friction, right?

But like once it's there and like once people are kind of forced into that experience as a default, and then they'll probably push web.

Mode as like an alternative version, kind of, you know, like images, video, et cetera, where you'll have access to that experience, but it won't be the default.

Then I think you're really going to see that shift in user behavior.

But right now, you know, I think it's asking too much from the average person who just like wants a quick and easy answer.

I think that's why AI overviews from Google's point of view is so successful.

You know, they're looking at it in their earnings calls and they're saying, hey, you know, more people are searching than ever.

blah, blah, blah, you know, and you know, they're looking at that as good because they can serve more ads, right?

That's their priority, not not providing the most factual information.

Oh, definitely.

And I I think that's the real opportunity, right?

Is like there's all these new ways that people are searching and like how can you meet this changing user demand?

I mean, it's it's an open question.

I don't think anyone has uh cracked the code to AI search by any means.

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · The evolution of engagement metrics over the next 18 months · 18 Sep 2025 podcast

Yeah, I think it's just going to be more fragmented and less measurable.

I mean, it already is.

I mean, the fact that we can't track metrics from AI overviews or AI mode in Google Search Console is honestly insane.

So it's like we're just kind of flying a little blind.

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