The evolution of engagement metrics over the next 18 months
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
3 min
2 speakers
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the episode’s opening preview and why does it matter for SEO listeners?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything.com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson Stockton.
How will engagement metrics change over the next 18 months with AI‑mode and AI search?
Alright, next question is gonna be crystal ball. How will engagement metrics evolve over the next 18 months as more and more of the experience is occurring within areas like AI mode?
Yeah, I think it's just going to be more fragmented and less measurable. I mean, it already is. I mean, the fact that we can't track metrics from AI overviews or AI mode in Google Search Console is honestly insane. So it's like we're just kind of flying a little blind.
Why will traditional user‑behavior metrics become more fragmented and harder to measure?
I think it's going to be more so. I mean, how do we track the experience of an AI agent that's going to a website? Is that going to be something that's possible? Are we going to get the same kind of user metrics that you would from a human user at a browser. I mean, I I don't know if that's answerable. I think we'll have a better idea in a year, but um I would say my prediction is yeah, things are just gonna be more fragmented. We're gonna move more toward this kind of impression model with, you know, less clear attribution metrics.
How should brands rethink reporting when user interactions happen inside AI‑generated SERP experiences?
Absolutely. And this is one that I'm really like particularly interested in because I feel like if you look at the elements within navboost and how Google's been looking at engagement metrics, it's in a very traditional sense. And so they're like, Okay, what did the user do once they went to this website to evaluate, did we rank these appropriately? Well, now if that experience is happening within the actual like SERP page or AI mode, are they measuring like, well, how long did they stay on the prompt answer of how well it's satisfied? And so I do feel like we're at this kind of like shifting point of where we're gonna have to similarly think about user metrics a bit different than how we look at, you know, our standard kind of reporting in that front.
Definitely. It's just like just as we were able to pull back the curtain, there's another black box. This is how it feels. And yeah, you know, things like the, you know, fan out query in AI mode where it's running a bunch of synthetic queries where like you don't even know what those queries are. And there's no way to to track that. And um I sort of doubt that Google will give that level of data to um SEOs.
Hundred
percent.
Hundred percent. Well, with that, that's gonna wrap up this episode of the Voice of Search podcast. Thanks again to Daniel Hurwitz from Informatica for joining us.
What are the key takeaways and next steps for SEO teams facing the new AI‑driven metric landscape?
If you'd like to contact Daniel, you can find a link to his LinkedIn profile in the show notes, or you can go on and visit his company's website at formatica.com. If you haven't subscribed yet and you want a daily stream of SEO and content marketing knowledge in your podcast feed, hit that subscribe button in your podcast app or on YouTube and we'll Be back in your feed in the following day. That's all for today. Thanks for stopping by and we'll see you in the next episode.
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Chapters
5 chapters
1
What is the episode’s opening preview and why does it matter for SEO listeners?
0:00–0:43
2
How will engagement metrics change over the next 18 months with AI‑mode and AI search?
0:43–1:11
3
Why will traditional user‑behavior metrics become more fragmented and harder to measure?
1:11–1:38
4
How should brands rethink reporting when user interactions happen inside AI‑generated SERP experiences?
1:38–2:59
5
What are the key takeaways and next steps for SEO teams facing the new AI‑driven metric landscape?
2:59–3:21