Dave Evans

And they're talking in a variety of ways, all about the production of their lives, the product, the outcome of their work, making some kind of a difference.

Now, don't get us wrong.

We are terribly in favor of people having positive impacts.

I'm still trying to have a positive impact.

But what we're noticing is for a lot of people, impact-making is the only version of meaning-making that they validate.

And the problem with it is when you lean into that, even if it works—and by the way, if you do everything right—

your chance of still successfully having an impact is maybe 50-50, because, you know, those other 8 billion people on the planet, they might go off script at some point, and they're awfully hard to control.

But, you know, even if you do pull off that impact, well, what have you done for me lately?

Yeah.

You know, I mean, you know, I shipped the mouse a long time ago.

What have you done for us lately?

So impact the feeling...

that comes from an impact doesn't last.

And frankly, most of the time, pulling off having an impact doesn't work.

So it's a very risky business to decide that's the only way my life is meaningful.

Yeah.

And even for some people who are pulling it off, I've got friends my age starting their seventh company.

You know, look at this.

Anna, why are you doing this again?

Well, I'm really good at it.