Dave Evans

They're already 10 years down the road doing it.

And that experience, that conversation is so much more powerful than, oh, I'm going to look up on Google how many writing hacks are there.

You know, when did the five most famous writers write?

You know, they wrote in the morning, they wrote in the afternoon.

There's no patterns in any of that stuff.

So you can prototype anything.

And the lack of curiosity isn't really true.

I have no ideas.

You really have no ideas.

Okay, what was the last show you watched that you thought was interesting?

Pick something simple.

We're not talking about the thing you'll do for the rest of your life.

We're talking about what do you want to do next week?

We're really big on set the bar low, set the bar low and clear it.

This is the whole psychology of behavior change.

You're not going to change if you make something so big.

This is the new year and people have made their resolutions.

I'm going to run a marathon this year.

It's like, well, probably unless you break that into very, very small steps, it's not going to happen.

And so we really go for super simple things.