Dave Evans

There's what I would call craft design or engineering design, and then there's design thinking.

And so the older school, you know, so I'm an ergonomist, you know, I'm a car designer, I'm a graphic designer, you know, I'm an illustrator.

So designing things...

Precisely figuring out exactly what this particular shape and look of something is going to be has been around for a long, long, long, long time.

You can get a master's in design at Stanford and still not be very good at drawing.

And there are many design schools who think that's a moral wrong.

Then there's this design thinking idea that's been around only for the past 50 years, which is an innovation methodology.

It's an approach to coming up with new ideas.

And so when people say, I want to design my life.

What they're really saying is I want to engineer my life.

I want to figure it out.

I want to solve it.

I want to answer it.

I want to craft it.

And that's a perfectly good thing to do.

We're not saying that's the wrong thing to do.

So people have been trying to do that for a long, long time.

What they've not been necessarily doing very well and they're getting stuck on is finding their way.

So I walk into the career center when I'm 19 years old, back in the 70s, and they go, can you help me?

And they go, well, sure.