David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
So if you have a a product that's boring or matured or nobody gives it cares about or everybody takes for granted, even though they love it, to they love their experience, how do you give it energy and visibility?
Well, one way is to develop or adopt a social program that has energy, that has visibility.
and that has a great image.
So uh uh that's gonna accomplish that for you.
And so you uh I I talk about Dove's Real Beauty program that uh it's been existence for twenty years.
It's built that brand.
Literally it itself.
We know that
That that didn't get there by telling you how great their soap is.
They they built a business from two point six billion to six point five billion dollars.
And uh again, they didn't do it by talking about the products, although they did talk about the products.
When they introduced a new product they would talk about it.
They had demand marketing, but this brand marketing really did the trick.
But you don't have to develop your own program.
You can adopt one.
Like ThriveEnt, the financial services company that has two million customers, they adopted Habitat for Humanity.
And so they have all these little brand communities that are localized by zip code.
And in each one of them they do social good.
Often half of it is
locally based through their community, but they also the other half is participating in habitat for humanity.
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