David Aaker

speaker
456 appearances 1 recordings 1 series first heard Jul 2026 last heard 4 Jul

David Aaker’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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So everybody connected with all these customers and their friends and neighbors know that Thrivent is part of Habitat for Humanity.
And that gives them enormous interest.
It gives them enormous energy, gives them a great image and it gives them engagement.
And this is a a finance company.
I mean, there's no way you can turn uh you you know, light a fire on a finance company.
It's just it's just it's it's it's a little bit of one above assurance company in in terms of being boring.
But when you do that with either out, there the problem is that you you get accused of doing it just for the
the uplift in your brand and business, which of course you are.
But if that was the only motivation, they would regard you as being cynical and it it would it wouldn't be effective.
But if you're if you've got passion, if you become a thought leader in this area, if you've got a long-term relationship, now the two examples I have cited are both twenty over twenty years
old.
So this is not a fall promotion.
This is a 20 year commitment.
And and their thrivement has its own niche within
Habitat for humanity is called Thrive and Builds.
And uh and and they put their own touch on financing some of the habitat activities because of their finance expertise and context.
So uh they have and they kinda have their own little uh um you know perspective on habitat.
And so there's not a normal normal user.
So anyway, that's that's I I I just wanted to point out that you need
You need energy, you need an image, you need engagement.
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