David Aaker
speaker
456 appearances
1 recordings
1 series
first heard Jul 2026
last heard 4 Jul
David Aaker’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
you know, what the characteristics are of of your brand that's important to you.
And then you develop, you know, ten or twelve.
And then you uh you pick three or three to five as the core or the core vision elements.
And uh the others are extended elements, which help you sort of have more depth to to your conceptualization.
But it's the three or four or five
that are gonna drive
The uh
the s the storytelling around the brand and so
those really are the uh the three major elements of of my model.
So th there are variants of my model that might use different terminology that I use, but as long as they fulfill those three elements, then uh uh
Then they're they're following the spirit of my model.
Well, uh one of the things I'm I'm doing is is sort of answering that question.
First of all you have to understand the marketplace and it's got some some really essential elements.
The people in it are by and large disinterested in advertising.
They are if they do get some ads or some speeches or s communication gets through, they're very skeptical.
They don't trust.
Trust is gone is a high degree of skepticism and uh they tend to be overwhelmed by all the issues and and uh and furthermore, if you look at the way they make decisions, it's largely
they make instantaneous decisions by instinct.
And that instinct is driven by what's in their long term memory.
But uh they they very rarely will analyze the situation.
Showing 81–100 of 456 · page 5 of 23
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