David Aaker

speaker

456 appearances 1 recordings 1 series first heard Jul 2026 last heard 4 Jul

David Aaker’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights · How to Build a Brand That Outlasts Trends | David Aaker on Brand Equity, AI and Trust · 4 Jul 2026 podcast

Uh but I also think that people these days have to think beyond advertising.

They have to think of alternative ways to communicate their brand.

So I think things like sponsorships are more important than ever.

I think things like events are more important than ever.

uh or contests.

There's one c European company that has a contest that asks people to to nominate

uh the most ecologically uh uh effective application using their products.

They had something like three hundred and fifty applicants, they brought 'em to New York, big celebration.

They all got prizes, they got a v visibility.

And and the world knew that these people, the brand was very interested in ecology and environmental stuff.

And they had some tangible ideas.

The

the winners provided tangible ideas that people could learn from.

So the point is that the the company didn't go on advertising say, we really believe in the environmental problem and we really are sincere about doing about it.

But

y you learn about this context that was very visible

And you're gonna get that message.

And you're gonna get it in a context in which you're not gonna counter argue, you're gonna get in a context where you're actually gonna trust.

You're gonna get in a context where you're actually interested in the context.

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