David Risher

I think if you want to look at case study for broadly speaking, maybe look at the transition from DVDs to streaming, right?

It's a similar sort of technology shift.

And look how big streaming is today compared to DVDs in the past.

It's gonna be that kind of wave.

Yeah.

I mean, look, this has been a big, big learning for us.

Obviously, there's a huge snowstorm.

I'm told that we're about 75% dugout right now, which is amazing, but that takes a lot of work, a lot of just physical labor to make sure that the bike stations are available.

I think people have taken something like half a million rides in the last couple of days, which is pretty amazing considering the cold and the snow.

Anyway, working super closely with the city on it, really making sure that the availability of these bikes, which as you say, we run behind the scenes as high as we can get it.

I mean, look, as you say, financially, it's relatively small, but this is the future.

Look, when you talk about AVs, that's part of the future.

When you talk about micromobility, once people get on an e-bike, I say this sometimes, it's kind of like meeting a person who's just started pickleball.

Like they have to tell you about it, how amazing this thing is.

Same with e-bikes, you know what I mean?

So it's like, so this is sometimes you can see the future.

And if you look out three, five, 10 years, you're going to see more people on e-bikes.

You're going to see more people in self-driving cars.

And, you know, and of course you're also going to see people in human driven cars and that's what we're building.

Yeah.