David Yelland

You're lured in.

And these guys are taking over the manipulation of public opinion from all the people that I see in my day-to-day life in the PR world and in the media world in a way that I think we know it's happening, but we don't talk about it enough.

And that's why I love Fame Under Fire because that's what you do.

None of this is hidden either.

We can see it.

It's all there.

I mean, every night when I'm watching TV news, here or in the US, I see Donald Trump, the president's truth social posts.

That's how he communicates with the world.

Now, people know...

that he owns that company.

There's a company called Trump Media and Tech.

It has a stock market valuation of nearly $4 billion.

It's got 29 employees in Florida, right?

It doesn't make any money yet, but the valuation is about, obviously, like all in business, the future.

He's controlling not only what he says and how he says it, but he owns the means of production, you know.

We don't talk about that enough.

You know, things are moving so fast now that I sometimes think if I was working in PR for one of the world's big companies, say a pharmaceutical company, where the law can suddenly change in Washington, you can be out of business.

I would have many, many people looking at what Candace Owens is doing and how Trump is communicating rather than looking at the Wall Street Journal and New York Times and the FT and all those traditional newspapers.

Yeah.

I mean, we are, as we sit here, our distinguished prime minister, Kit Starmer, and his press PR team are about to launch him on TikTok.