Dean Jackson

So we...

What I'm curious about, so you guys have kind of really dug into applying the eight profit activators since we were together in February, probably before that.

Right.

Doing them.

But what's been your, what was the kind of big takeaway or the thing that you've been

excited about implementing and now you've had a whole season under your belt.

I know we've made some great changes.

I love that.

I am looking forward to meeting her in person.

We met her on Zoom.

I want to, you know, one of the things that you're doing that like from my observation now of how you're how the profit activator kind of are in action in what you're what you're doing, like the clearest thing.

select a single target market it's probably better one that we put that always as the thing so i my biggest struggle often is to get people to think about narrowing their focus in a way that excludes other

Like you have that.

Everybody comes from this mindset that they it feels like being more expansive will give you more opportunities.

But the reality is it's impossible.

The difference is that people are positioning themselves to be selected versus doing the proactive selecting.

When you're selecting the target audience of lakefront buyers and sellers, you have

created this opportunity to be a market maker in this.

And real estate is a unique thing in this where you can, there's two parts of it where you're looking to find people who want to sell their homes and you're looking to match them with people who want to buy homes.

And when you put that level of