Devale Ellis
speaker
540 appearances
2 recordings
2 series
first heard Nov 2024
last heard Apr 2025
Devale Ellis’s voice in public audio — every appearance, attributed to the second.
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Appearances
It's been six seasons.
She was pregnant season three. No. We're on season eight. Three, four, five, six, seven. That's crazy.
Because you got to understand, each episode is only the morning portion of that episode. So if we watch this week, it's the morning. Next week is the afternoon. The following week is, I'm just being honest.
So when you watch three weeks of television, you're like, it's three weeks of a pregnancy. No, that's one day you've watched of that pregnancy for three weeks. You see what I'm saying?
Now, I'm going to tell you the genius of Tyler Perry. Because I said to him, I was like, yo, T-Man, you know, I think that we should, I think we should not. I went 45 minutes. I was like, we should do this. And, you know, my generation thinks, and we should do. And he sat there and he listened, right? And he said, Deval, you done? I said, yeah, I'm done.
He said, you think I made over $3 billion by accident?
I said, no, you didn't. But he said, so listen to me. I know my audience. I write for my audience. So then I said, well, what do you mean by your audience? He says, most people do content thinking I can expand over all these different genres. I can expand for these people. I write for the people who support me. And then when I thought about the people who support him, I'm thinking the Bible Belt.
I'm thinking about black women between the ages of 25 to 65. And I said to myself, those women grew up watching what? Soap operas.
I'll give you a contrast, and then you'll be like, oh, you know what? I get it. Fast and the Furious has how many movies? Ten. Seven.
They complain every time a new Fast and the Furious comes out, right? And every time it comes out, what is it in the box office? Number one. So who cares about who complains?
You can complain because you don't watch it. Or if you do watch it, why are you watching every week and complaining? Me. You know what I'm saying? It's like people complain about content like Fast and Furious. It's a lot of them. They watch it. People complain about it. It's number one. Tyler is a businessman. He's a content creator.
And he understands that this film or this show was made for a specific group of people. It ain't made for everybody else who's going to complain. It's made for them. And those are the people who are typically forgotten. How many films or projects, for example, Precious. Precious was a movie that would have never, ever gotten made if it wasn't for Oprah Winfrey and Tyler Perry. Right?
It won an Oscar. Monique won an Oscar. I think Gabourey Sidibe won an Oscar.
If it wasn't for those people, Tyler Perry and Oprah Winfrey and Lee Daniels, who knew that this audience would love this film, it would have never gotten made.
You see what I'm saying?
Bro, I'll tell you. Go ahead, go ahead.
Three billion. Three billion up. Now, here's the thing. He won't be considered three billion liquid for a couple of years, but I can tell you right now. That man is worth more than $3 billion. I believe he. More than $3 billion. And another thing is I've made more money working with Tyler Perry than I ever made as a professional athlete.
But I made even more money with the information he gave me, just like 50 Cent. When it came time to contracts, when it came time to letting people, for example, I'll tell y'all this as podcasters. I met with Tyler in 2019 after we did Sisters. We talked and he gave me the story about the 90-10 rule. When he went to CBS, CBS had offered him his own television show.
And they were just like, oh, we got writers, we got people. And Tyler was like, I don't need that. I'll do it. And they were like, oh, we really don't do it that way. So he walked away. Went to TBS. Went to TBS and got his own TV show where he got 90% and the company got 10% because he put his own money up.
House of Payne. And then after House of Payne came Meet the Browns because he was super successful. With my podcast, when I was first with Stitcher, they undershot me. They didn't know the value of the black dollar and they didn't know the value of black following, right? At Stitcher, they said to me, just like, hey, you know, you know what? We'll give you a $50,000 bonus.
Showing 461–480 of 540 · page 24 of 27
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