Di Foster

And I would suggest, as you've said, Steve, is you've only just begun.

And one of the reasons that you've been so successful in the job that you've done is your curiosity.

And so I think that, you know, like where you are now, although we all sit back and go, that's amazing, well done, I'm still going to poke you and say, and what's next?

What's the next evolution?

What does that look like?

Because as we know...

You know, from where you are now, the World Cup thing, you know, great January, but some of those bigger pieces, they're two and a half years in the making.

They do not happen just because you wake up one morning and think, oh, that'll be quite fun.

It's like it has been relentless consistency for two and a half, well, and building before that.

That's interesting though, because part of that is because you have done so many and because the guests, like everyone knows, do you know what I mean?

Yeah, it's an evolution.

Yeah, exactly.

So what you did in the beginning to soften them up and to, you know, because you weren't so well known, you don't, you're highly qualified now.

They know what they've signed up for.

The other thing about not, it's not smelling your own bullshit, it's believing your own bullshit, just to re-clarify that.

Is it not the same?

No.

We're moving on.

Just if we can take, I always love living examples of your values.

And a lot of the things that you guys do is behind the scenes.