Dominic Wyndham-Giddens

The challenge I have is I am based on an island.

Everything that I do costs three times more.

Just like I have to go to a trade show, I have to get on a plane.

I can't drive to the next island or to the next country.

How do you think I could scale my company internationally while still being based in Barbados?

That is a great question.

The closest marketplace will be the United States or the UK.

The reason why we've always focused on the UK is because historically Barbados, we were colonized by the UK.

We were like a jewel.

We were actually known as Little England until we became both independent but now a republic.

a couple years ago.

And the majority of our tourism, 60%, are UK-based.

The United States, obviously, is the behemoth.

It is the powerhouse that buys everything.

I would say Maryland, funny enough, Maryland works because we have one person who's been buying three kilos of our coffee since 2017 every three months.

You know what I'm saying?

I fully agree.

The reason why we went to Cane Dog, though, is also because it started off as a sub-brand to us.

It was not our main product.

But here's the thing.