Donald Miller
speaker
269 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Donald Miller’s voice in public audio — every appearance, attributed to the second.
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Appearances
The person that we're talking to doesn't have to use any mental bandwidth in order to understand what we're talking about. And that gives the brain a really pleasant feeling because the brain doesn't have to work hard to organize the information. We tend to follow leaders who are able to do that. And we tend to buy products from account executives who are able to do that.
I come to your house and cook so your family can sit around the table, look each other in the eye, actually connect. And at the end of the meal, you don't have to clean anything up and you don't have to feel bad because what you ate was actually really good for you. And it also tasted good. Who's going to do more business, chef one or chef two?
Chef one told their story. Chef two invited the customer into a story in which they could play the hero buying their product in order to experience a climactic scene. That is always going to win.
Well, we've worked with a number of politicians on the Republican and Democratic side. I'm not a Republican or Democrat. I find myself pretty much squarely in the middle and don't really like either party because I think they're destroying the country. But I've gone in and I've helped some folks. And a few elections ago, Hillary Clinton's tagline was, I'm with her.
OK, well, if I'm with her, the story is about her. It's not about me. I don't know where we're going. I'm with her, but I don't know where we're going. I don't know what we're trying to accomplish. I don't know what's in it for me if we get there. In fact, I don't even know where there is. She did not effectively invite people into a story. And so it's not that people liked Donald Trump more.
I do that to protect my reputation. And also, that's the selfish reason I do it. The other reason I do it is because they're not going to get any value out of this. To bring me in for a day, we do these things called strategy sessions where I either come to you for a day or you come here to Nashville for a day. They're really expensive.
It's just that they didn't show up in the polls to vote for her. She had an incredibly low turnout. Donald Trump also wasn't all that much better. He also had an incredibly low turnout, but he just had more people than she did. And then you have Joe Biden later on, who's running against January 6th. He's running or he's running not against January 6th.
And they're expensive because for me to take a day and not write a book, the opportunity cost on that is very high. So what we promise people is that, look, I will only do this if we really believe that easily, easily, easily, easily, you can make a 10X return on your investment.
He's running against the spirit that led to January 6th. He's running against, you know, he had all sorts of villainous things that he could point out that he's running. It was a clearer narrative.
And so it's very important that we understand unless we're inviting people into a very clear story in which they, they, they, they get to be the good character winning the day to experience a better life, people are going to tune you out. You will see examples of that everywhere now that I just said it.
So if you're going to pay me X amount of dollars to be here, we need to talk on the phone and make sure you can make a 10X return on your investments. That means, do you have emails, a list of emails that we can email? Is your website pretty messed up so that we can fix it in a day? Can we write some emails? Can we come up with the three economic objectives? Can we?
You know, we need to get a massive, massive return. Well, I've never had to write anybody a check, but I do guarantee you're going to get this 10X return or I'm going to give you your money back. So there's two things that I do. One is if we have that call and I don't think I can make you a pretty enormous amount of money, I just say, listen, I'm not your guy. I just don't think we can do it.
Yeah. Well, the reality is, You probably talk to people, Hala, and I may have been one of them at some point because I'm not perfect, but you probably talk to people and it felt like the story was all about them and it really wasn't about you. And we might call that person a narcissist or something like that.
Sometimes the reason I don't think we can do it is because you're already doing so incredibly well. It's like, I can't improve on what you're doing. You're doing well. Or, you know, you haven't released the product yet, or it sounds like you've got dysfunction on your team or, you know, whatever. But if I look at it and go, yeah, you've got a great email list. Your website is very unclear.
That's because they see life through a prism and the prism is they are the hero trying to win. But the reason that that rubs us wrong, because it really shouldn't rub us wrong, but the reason that it rubs us wrong is because them winning is not helping you win. In order to sit here and listen to this person who's all about them winning means that you don't get to win.
We're going to make a ton of money when we clean that up. We're going to write five emails. They're going to make you a truckload of cash. Let's go. Then we do it. So there's people who I say, I can't do it for you. And people who I say, look, I'm going to do it. You got an honor system here. All you got to do is call me and say, Don, we didn't make our money and I'm writing you a check.
And it's not a win-win scenario. It's not a mutual thing. What we're actually looking for is somebody who enters into our story and helps us win. So let me give you an example. Let's say you're at a cocktail party and you meet two people who do the exact same thing. The first person you meet, you say, what do you do for a living? And they say, well, I'm an at-home chef.
And I'm going to write you a check for whatever you paid me. And the main reason I'm writing is I never, ever want anybody to say I lost money on Don Miller. I just don't want him saying it. So I'll give you your money back so you can never say that. I think that's one of the ways I've built a little bit of trust in the business community because the bottom line is the bottom line.
And we've got to make you money. And I'm in the business of making you money. I think you do that to protect your reputation. And also, I just think there's plenty of money out there and there's plenty of people who have the problem you solve. So, you know, your job is to find the people who have the problem you solve and sell them something.
I come to your house and cook. You'd probably say something like, really, where'd you go to school? Where'd you learn to cook? And have you ever cooked for anybody famous? And what are your favorite restaurants? You'd make casual conversation. And at the end of the day, you'd think, well, that's a really kind person.
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