Donald Miller

Your products are your wings of the airplane. Those need to be in demand and profitable. The wings need to be big, light, and strong in order to get lift. The body of your airplane is your most expensive, heavy part. That's your overhead, and your overhead needs to stay lean. That's why when you get into a smaller plane,

Your products are your wings of the airplane. Those need to be in demand and profitable. The wings need to be big, light, and strong in order to get lift. The body of your airplane is your most expensive, heavy part. That's your overhead, and your overhead needs to stay lean. That's why when you get into a smaller plane,

Your products are your wings of the airplane. Those need to be in demand and profitable. The wings need to be big, light, and strong in order to get lift. The body of your airplane is your most expensive, heavy part. That's your overhead, and your overhead needs to stay lean. That's why when you get into a smaller plane,

Your products are your wings of the airplane. Those need to be in demand and profitable. The wings need to be big, light, and strong in order to get lift. The body of your airplane is your most expensive, heavy part. That's your overhead, and your overhead needs to stay lean. That's why when you get into a smaller plane,

Your products are your wings of the airplane. Those need to be in demand and profitable. The wings need to be big, light, and strong in order to get lift. The body of your airplane is your most expensive, heavy part. That's your overhead, and your overhead needs to stay lean. That's why when you get into a smaller plane,

And the framework that I came up with is actually really simple. And that's kind of what was missing in the market. Everything was very complicated. It took more time to sort of professionalize your operations through other systems than it did to actually build your company. You spent more time working on your company than you did catering to clients, which doesn't work. You lose money that way.

And the framework that I came up with is actually really simple. And that's kind of what was missing in the market. Everything was very complicated. It took more time to sort of professionalize your operations through other systems than it did to actually build your company. You spent more time working on your company than you did catering to clients, which doesn't work. You lose money that way.

And the framework that I came up with is actually really simple. And that's kind of what was missing in the market. Everything was very complicated. It took more time to sort of professionalize your operations through other systems than it did to actually build your company. You spent more time working on your company than you did catering to clients, which doesn't work. You lose money that way.

And the framework that I came up with is actually really simple. And that's kind of what was missing in the market. Everything was very complicated. It took more time to sort of professionalize your operations through other systems than it did to actually build your company. You spent more time working on your company than you did catering to clients, which doesn't work. You lose money that way.

And the framework that I came up with is actually really simple. And that's kind of what was missing in the market. Everything was very complicated. It took more time to sort of professionalize your operations through other systems than it did to actually build your company. You spent more time working on your company than you did catering to clients, which doesn't work. You lose money that way.

commuter plane, you're ducking your head because they need that thing to be small, and they're squeezing you into those tiny seats. And then the fuel tanks of your airplane are your cash flow. And if you can actually keep the six areas of your airplane in proportion to each other, you're going to do just fine. And it's the same with business.

commuter plane, you're ducking your head because they need that thing to be small, and they're squeezing you into those tiny seats. And then the fuel tanks of your airplane are your cash flow. And if you can actually keep the six areas of your airplane in proportion to each other, you're going to do just fine. And it's the same with business.

commuter plane, you're ducking your head because they need that thing to be small, and they're squeezing you into those tiny seats. And then the fuel tanks of your airplane are your cash flow. And if you can actually keep the six areas of your airplane in proportion to each other, you're going to do just fine. And it's the same with business.

commuter plane, you're ducking your head because they need that thing to be small, and they're squeezing you into those tiny seats. And then the fuel tanks of your airplane are your cash flow. And if you can actually keep the six areas of your airplane in proportion to each other, you're going to do just fine. And it's the same with business.

commuter plane, you're ducking your head because they need that thing to be small, and they're squeezing you into those tiny seats. And then the fuel tanks of your airplane are your cash flow. And if you can actually keep the six areas of your airplane in proportion to each other, you're going to do just fine. And it's the same with business.

I wanted it to be really simple. And the metaphor that I came up with after I did all this stuff, when I was trying to sort of have a controlling idea to bring it all together, was the metaphor of the airplane. And every airplane has, every commercial airplane has six very important parts to it, and they have to work together. The leadership is your cockpit.

I wanted it to be really simple. And the metaphor that I came up with after I did all this stuff, when I was trying to sort of have a controlling idea to bring it all together, was the metaphor of the airplane. And every airplane has, every commercial airplane has six very important parts to it, and they have to work together. The leadership is your cockpit.

I wanted it to be really simple. And the metaphor that I came up with after I did all this stuff, when I was trying to sort of have a controlling idea to bring it all together, was the metaphor of the airplane. And every airplane has, every commercial airplane has six very important parts to it, and they have to work together. The leadership is your cockpit.

I wanted it to be really simple. And the metaphor that I came up with after I did all this stuff, when I was trying to sort of have a controlling idea to bring it all together, was the metaphor of the airplane. And every airplane has, every commercial airplane has six very important parts to it, and they have to work together. The leadership is your cockpit.

I wanted it to be really simple. And the metaphor that I came up with after I did all this stuff, when I was trying to sort of have a controlling idea to bring it all together, was the metaphor of the airplane. And every airplane has, every commercial airplane has six very important parts to it, and they have to work together. The leadership is your cockpit.