Donald Miller
speaker
269 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Donald Miller’s voice in public audio — every appearance, attributed to the second.
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Appearances
And if you find somebody who does not have the problem you solve and they want to buy something from you, I think it's our responsibility to sit down and say, I don't think this is going to work for you. And I never, ever, ever want anybody to buy my product and not have it work.
Two hours later, you meet somebody, and they do the exact same thing, charge the exact same amount of money, and have the exact same quality food. And you say, what do you do? And they say, well, you know how most families don't eat together anymore because they don't have time? And whenever they do eat together, they don't eat healthy. I'm an at-home chef.
I come to your house and cook so your family can sit around the table, look each other in the eye, actually connect. And at the end of the meal, you don't have to clean anything up and you don't have to feel bad because what you ate was actually really good for you. And it also tasted good. Who's going to do more business, chef one or chef two?
Chef one told their story. Chef two invited the customer into a story in which they could play the hero buying their product in order to experience a climactic scene. That is always going to win.
It's always wonderful.
Well, get it wherever you buy books. If that's on Amazon, grab it on Amazon. If that's at Barnes & Noble, grab it at Barnes & Noble. Keep your receipt. You know, they email you a receipt. And if you just copy that number, that receipt number, and go to growyoursmallbusiness.com and enter your receipt number, we have a bunch of free bonuses that we're giving away.
One of them is a pass to the online sales script where we will actually, you can type in your sales follow-up email and I will color code it for you. so that you can see where you're talking about the problem, where you're talking about the product as the solution to the problem, where you're talking about the three-step plan, negative, positive stakes, and call to action.
I do that to protect my reputation. And also, that's the selfish reason I do it. The other reason I do it is because they're not going to get any value out of this. To bring me in for a day, we do these things called strategy sessions where I either come to you for a day or you come here to Nashville for a day. They're really expensive.
You'll actually look at it in four color to see where you're talking about all these parts to make sure it's a perfect email that's going to close the deal. That's free when you buy the book. Just grab the book and then go to growyoursmallbusiness.com and give me your receipt.
And they're expensive because for me to take a day and not write a book, the opportunity cost on that is very high. So what we promise people is that, look, I will only do this if we really believe that easily, easily, easily, easily, you can make a 10x return on your investment.
So if you're going to pay me X amount of dollars to be here, we need to talk on the phone and make sure you can make a 10x return on your investments. That means, do you have email, a list of emails that we can email? Is your website pretty messed up so that we can fix it in a day? Can we write some emails? Can we come up with the three economic objectives? Can we?
Set three economic objectives. We talked about it at the beginning of the podcast. What are the three ways that you're going to make money this year? And give me numbers. We're going to sell 400 of this. We're going to sell 80 of this. We're going to sell 25 of these. Whatever it is, give me three economic objectives and then reverse engineer your entire strategy to hit those.
We need to get a massive, massive return. Well, I've never had to write anybody a check, but I do guarantee you're going to get this 10x return or I'm going to give you your money back. So there's two things that I do. One is if we have that call and I don't think I can make you a pretty enormous amount of money, I just say, listen, I'm not your guy. I just don't think we can do it.
Profiting in life, five o'clock, actually more like four o'clock, I go home and I spend time with my daughter and my wife and I don't think about work. And my wife and I talk about work for probably an hour a week. And that's it. I have a life outside of work and I love it.
Sometimes the reason I don't think we can do it is because you're already doing so incredibly well. It's like, I can't improve on what you're doing. You're doing well. Or, you know, you haven't released the product yet, or it sounds like you've got dysfunction on your team or, you know, whatever. But if I look at it and go, yeah, you've got a great email list. Your website is very unclear.
We're going to make a ton of money when we clean that up. We're going to write five emails. They're going to make you a truckload of cash. Let's go. Then we do it. So there's people who I say, I can't do it for you. And people who I say, look, I'm going to do it. You got an honor system here. All you got to do is call me and say, Don, we didn't make our money, and I'm writing you a check.
Well, if you want to see pictures of my daughter, who's incredibly cute, and my wife, who's incredibly beautiful, and my dog, who is a feisty pain in the rear end, who keeps us humble, Donald Miller is my Instagram handle. I'd love to see you guys there.
And I'm going to write you a check for whatever you paid me. And the main reason I'm writing you is I never, ever want anybody to say I lost money on Don Miller. I just don't want them saying it. So I'll give you your money back so you can never say that. I think that's one of the ways I've built a little bit of trust in the business community because the bottom line is the bottom line.
Thank you so much, Hala. Wonderful to talk to you.
And we've got to make you money, and I'm in the business of making you money. I think you do that to protect your reputation. And also, I just think there's plenty of money out there and there's plenty of people who have the problem you solve. So your job is to find the people who have the problem you solve and sell them something.
Showing 241–260 of 269 · page 13 of 14
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