Doug Leone
speaker
397 appearances
1 recordings
1 series
first heard Jun 2025
last heard Jun 2025
Doug Leone’s voice in public audio — every appearance, attributed to the second.
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Appearances
Uh they didn't hit the bullseye right away.
We had uh we we had the board meeting oh my god the business plan made sense but people don't seem to be interested in securing their data that lasted two quarters
And then the world exploded.
Everybody wanted to secure everything.
And but that wasn't one that from day one it hit.
It took sixty days for the market to come around or or maybe
a quarter and a half for the market to come around.
Uh and now that company's running extremely fast.
And so but the trick is let the founders do their thing and just install some guardrails so you can protect the company.
Well, so I I have a visual that I tell two founders.
I said, your company's a river and there are rocks in a river, and your job is to remove the rocks and let that water flow as fast as possible.
And we built a methodology at Sequoia called the merchandising cycle that that goes from product management to product marketing to demand gen.
To sales.
And the trick is to debug this merchandising cycle backwards.
Why is the sale going fast enough?
Oh, because we don't have enough leads.
That's the answer you get.
Okay, let's get some BDRs.
Let's hire some more BDRs.
Well, now they get the budget, and you have the conversation.
Showing 101–120 of 397 · page 6 of 20
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