Dr. Alia Crum

It gets things that it thinks are important, and then it's kind of set, if that makes sense.

You know what I just got?

Yeah.

Yeah.

And this is why I love the science of mindset and the practice of mindset because yeah, they come from many things, from our upbringing, from influential others, from the cultures we're embedded in, but they can also be consciously set by ourselves.

We can choose to consciously change the settings of our mind.

And that's where things get really fun and empowering.

Yes.

The placebo effect is typically understood in the context of a randomized placebo-controlled trial.

Yeah.

So in a clinical trial, people are brought in and they're randomly put into two different groups, typically to test a new drug or medication.

And half of the people will get the active drug or medication.

You mean like the real one?

The real one, the real thing.

The other half will get the exact same sort of capsule, but there'll be nothing in it or it'll be an inactive substance.

So that is called the placebo.

Now, clinical trials are important for testing the specific efficacy or effect of a new drug, okay?

Right?

So in a clinical trial, they'll bring people in, they put them in these two groups, they'll measure the effect, and then they'll subtract out any effect that happens to occur when you're on the placebo, right?

Because the assumption is that's not real, right?