Dr. Cali Estes

But really your brain goes, we know the pattern.

So it keeps recreating the pattern because it's familiar.

Once you break that and the brain goes, oh, we're not going to do that anymore.

Now we're going to level up because now it knows the new level.

And then once you install level one, the brain goes, okay, I get level one.

And then you go, we're going to do level two and level two.

Now the brain doesn't go backwards.

It's going to stick with level two and go, this is the new comfortable.

If you keep doing that, that's how you get sober, how you break a pattern.

Yeah, exactly.

So celebrities and athletes, it's usually an agent that came and said, if you don't do X, you're cut from the team.

Or you're not going to be in this movie.

So they have the, they're sitting on something big.

So they have to make the change.

They don't want to, but they have to.

And then once I get them going and we get that 32 days under their belt, then they go, okay, I kind of like this.

This is good.

And then they start to see wins and then they want to keep winning.

Then they shift from that.

I'm addicted to the negative to I'm addicted to the positive.