Dr. Keith Humphreys

Because old people watched it.

And advertisers don't want to pay for old people, the advertisers want young people.

Lifetime users.

That's right.

And to instill those habits when people are young is how you get them to do it for 50 years.

You can't really persuade many people my age to start eating Cheerios or Frosted Flakes or whatever, but you start it when people are young.

And that just underscores the point you're making of like plasticity isn't good or bad, it's this capacity.

the brain has, and it can be used in very different ways.

But maybe if you'd started when you were 13, it didn't exist then, but you know, if it did, you might've, you might've found it far more, far more engaging and, and picked up that habit.

That's a good point, yeah.

And I don't know if you can post articles, but we did a review, Todd Corsi and some other colleagues, of...

the potential therapeutic effect of this whole drugs.

And the thing about ketamine that struck me, yes, it is FDA approved for treatment resistant depression, so it is approved.

There's a lot of negative trials for depression.

I mean, it didn't like vault over the efficacy thing, it cleared it, there are some positive trials.

And I can say I know a couple of people who I judge when I trust that it was very, very valuable to them in a deep depression.

I didn't view it as quite the knockout I thought it was going to be before I read all these studies.

And then you do have that problem.

It is addictive.

And so we have a lot of people getting addicted.