Dr. Leslie K. John
speaker
621 appearances
1 recordings
1 series
first heard May 2026
last heard 4 May
Dr. Leslie K. John’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in May 2026 with 1.
Appearances
When companies reveal more, it causes their trust.
And I don't use the word cause lightly, right?
These are randomized experiments.
It causes their customers to trust them more and to buy more.
So we've done studies with...
The largest bank in Australia, for example, where with my colleague, Ryan Buell, where somehow we convinced them to on their credit card website.
So when you're going and looking for a credit card on their bank, Commonwealth Bank of Australia, what we convinced them to do is half of the time to reveal reasons why you might not want the credit card, right?
So like, pay attention, the fees are really high or the points aren't great or whatever, the high interest rate, like drawing attention, basically saying, don't buy this.
But that's a form of sensitive disclosure, right?
And what did that do?
It actually, it did not scare people away.
It didn't decrease customer acquisition and it increased retention.
The experiment alone made the bank millions of dollars and then they rolled it out and then their competitors copied them.
So that's kind of, I start in the like money realm.
Yeah.
And then they're like, oh, okay.
And then I go into leadership.
And there I go into how, when you're a leader, revealing a little bit more than you think you should.
And I take them through.
I first get them to craft a little self-introduction.
Showing 41–60 of 621 · page 3 of 32
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