Drew Moffitt

speaker

224 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Drew Moffitt’s voice in public audio — every appearance, attributed to the second.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · Leveraging AI To Scale Content Marketing & SEO · 20 Jan 2025 podcast

So these were a lot more technical.

Our pages didn't load right.

There was indexing, it was rendering client side versus server side.

So there was a lot of those fixes that were taking place pretty early on.

And we invest very heavily into that.

And our page speed um scores reflect that today.

So so that would be one piece, kind of a little separate from our this this topic, but

By the fall of that year, we started writing content.

We were doing that ourselves.

I was writing some of that content.

I'm not a particularly fast writer.

Uh, another team member was writing.

Um, and we were struggling to kind of get four or five pieces of content out in a month.

Some months we could only do three.

So the immediate bottleneck for us became apparent as like, I'm not a writer by

You know, that's not my strong suit.

I'm probably stronger at at figuring out how to build this process.

So let's look for alternative resources.

And we initially went to freelancers and we c tried a combination of offshore content shops, onshore content shops, and individual freelancers that we recruited.

And we kind of ran all of them at once.

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