Leveraging AI To Scale Content Marketing & SEO
episode
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
29 min
3 speakers
5 chapters
transcribed 29 days ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is the overall focus of the episode and who is the guest?
The Voices of Search Podcast is a proud member of the I Hear Everything Podcast Network. Looking to launch or scale your podcast? I Hear Everything delivers podcast production, growth, and monetization solutions that transform your words into profit. Ready to give your brand a voice? Then visit IHear Everything dot com. Welcome to the Voices of Search Podcast, a member of the I Hear Everything Podcast Network. Ready to expedite your company's organic growth efforts? Sit back, relax, and get ready for your daily dose of search engine optimization wisdom. Here's today's host of the Voices of Search Podcast, Tyson
Stockton. Hey, what's going on? Welcome to the Voice of Search Podcast. My name's Tyson from previsible.io, and today we're going to be talking about AI-powered content marketing. Joining me today is Drew Moffat, who is head of marketing at Kumo Space. Kumo Space is a unified communication platform for remote and distributed teams that centralizes all your people and their communications in one place. So with that, here's my conversation with True Moffitt, head of marketing at Como Space. Drew, welcome to the podcast.
Yeah, no. Thank you for having me.
Now, the topic today it's a it's a common one in our space. Like we know kind of the headlines of last year, I think It felt like almost every single episode we were doing had some sort of connection to Chat GPT, the conversations around is open AI and Microsoft giving Google run for their money. And we had the the landscape shifting and evolving, but also like the tactical side. So I look forward to kind of diving in to this topic and hearing kind of your perspective on it. But from your side, like From a high level, how would you kind of recommend or advocate that marketers be thinking about AI in a content creation perspective.
Yeah, so I think my career has taken me through a lot of different channels. At Kumo Space, we've tried every type of marketing tactic with the exception of TV ads. So we haven't done any Super Bowl ads yet. We also haven't done billboards and we haven't uh thrown live events like uh organized a a remote work conference, for example. And for us, the two best channels have turned out to be a performance structure for influencer marketing, and then content and SEO. And then obviously another piece is speaking and PR, kind of what we're experiencing in this moment. So I think the first thing I would say is advice just to startups or any business is like go ahead, be willing to fail, be willing to succeed.
But just make sure that you're testing, right? Just because content and and using AI uh works well for us doesn't mean that it's necessarily going to translate for your business. This is the seventh time I've I've helped build an early stage business. And a lot of the tactics I've used in the past didn't work at Kumo Space. And tactics I'm using at Kumo Space today would have not worked at some of those businesses in the past. So Each business is kind of unique and I think that's the first thing you need to do.
Absolutely. And maybe from that aspect. So it's like there there's almost kind of like a market fit for this channel. Like if you were talking to a business owner, whether it's startup or a larger one, like how would you first go about kind of that determination of like Could this be a strong channel for the business?
Yeah, so I think data is a a very challenging thing. But you need to look at your analytics, you need to understand your business. Something it took us a while to s to really understand, but we have now gotten really good at doing is viewing our business as a funnel. Right. You put stuff in the top of that funnel and you work that funnel and then you get revenue at the bottom of that funnel. So I think the real first step is understanding that. The second piece of that is does it make sense from a logical perspective that people would be coming to your business from search? So Our product is neither traditional video conferencing nor team chat, right? It it combines the benefits of Zoom and Slack into a single platform with none of those drawbacks, none of those setbacks.
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Chapters
5 chapters
1
What is the overall focus of the episode and who is the guest?
0:00–5:31
2
How does Drew describe the biggest SEO channels for Kumospace?
5:31–11:25
3
Why does Drew say testing and failing are essential for AI‑driven content?
11:25–19:55
4
How did Kumospace move from a few pieces of content to 50‑plus per month using AI?
19:55–27:22
5
What tools and workflow does Kumospace use to combine AI drafts with human editing?
27:22–29:25