Drew Moffitt

speaker

224 appearances 1 recordings 1 series first heard Jan 2025 last heard Jan 2025

Drew Moffitt’s voice in public audio — every appearance, attributed to the second.

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Yeah, no.

Thank you for having me.

Yeah, so I think my career has taken me through a lot of different channels.

At Kumo Space, we've tried every type of marketing tactic with the exception of TV ads.

So we haven't done any Super Bowl ads yet.

We also haven't done billboards and we haven't uh thrown live events like uh organized a a remote work conference, for example.

And for us, the two best channels have turned out to be a performance structure for influencer marketing, and then content and SEO.

And then obviously another piece is speaking and PR, kind of what we're experiencing in this moment.

So I think the first thing I would say is advice just to startups or any business is like go ahead, be willing to fail, be willing to succeed.

But just make sure that you're testing, right?

Just because content and and using AI uh works well for us doesn't mean that it's necessarily going to translate for your business.

This is the seventh time I've I've helped build an early stage business.

And a lot of the tactics I've used in the past didn't work at Kumo Space.

And tactics I'm using at Kumo Space today would have not worked at some of those businesses in the past.

Each business is kind of unique and I think that's the first thing you need to do.

Yeah, so I think data is a a very challenging thing.

But you need to look at your analytics, you need to understand your business.

Something it took us a while to s to really understand, but we have now gotten really good at doing is viewing our business as a funnel.

Right.

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