Drew Moffitt
speaker
224 appearances
1 recordings
1 series
first heard Jan 2025
last heard Jan 2025
Drew Moffitt’s voice in public audio — every appearance, attributed to the second.
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You put stuff in the top of that funnel and you work that funnel and then you get revenue at the bottom of that funnel.
So I think the real first step is understanding that.
The second piece of that is does it make sense from a logical perspective that people would be coming to your business from search?
So
Our product is neither traditional video conferencing nor team chat, right?
It it combines the benefits of Zoom and Slack into a single platform with none of those drawbacks, none of those setbacks.
And at the core, it's really fixing, you know, the lack of collaboration that can happen in remote work, a sense of loneliness or lack of company culture.
Uh, and it gives greater visibility.
You know, in a physical office, you can stand up, you can look across that office.
And see what someone else is doing.
So from a search perspective, it makes a lot of logical sense that you might have people searching things like managing remote teams, hiring remotely, onboarding remotely, right?
So those are more like informational topics.
But that would be good topics for a product like Kumo space to be creating content about.
So if you can, as a first step, say, okay, the product, the thing, the service I'm selling.
People are going to be searching for, not just the commercial topic, right?
Uh, you know, you're selling a pillowcase, right?
Like you're up against Amazon to sell pillowcases, but you know, what is the best hyperallerogenic pillowcase?
Or what is a hyperallerogenic pillowcase?
If there's those kind of topics, that's probably a really good starting point.
It's going to be a lot easier uh to rank in those keywords.
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